[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.tess.sk\/ako-funguju-nastroje-internetovych-vyhladavacov\/#Article","mainEntityOfPage":"https:\/\/www.tess.sk\/ako-funguju-nastroje-internetovych-vyhladavacov\/","headline":"Ako funguj\u00fa n\u00e1stroje internetov\u00fdch vyh\u013ead\u00e1va\u010dov","name":"Ako funguj\u00fa n\u00e1stroje internetov\u00fdch vyh\u013ead\u00e1va\u010dov","description":"Optimaliz\u00e1cia pre vyh\u013ead\u00e1va\u010de seo je d\u00f4le\u017eit\u00e1 z d\u00f4vodu, aby ste sa v internetov\u00fdch vyh\u013ead\u00e1va\u010doch dostali na prv\u00e9 miesta, respekt\u00edve, aby ste sa neocitli na t\u00fdch posledn\u00fdch. pr\u00e1ve tento fakt priamo ovplyv\u0148uje n\u00e1v\u0161tevnos\u0165 v\u00e1\u0161ho webu. Vyh\u013ead\u00e1va\u010de pou\u017e\u00edvaj\u00fa viacero n\u00e1strojov vyh\u013ead\u00e1vania. Pozrieme sa na najd\u00f4le\u017eitej\u0161ie z nich. Fulltextov\u00e9 vyh\u013ead\u00e1vanie Pod t\u00fdmto pojmom ( niekedy sa m\u00f4\u017eete stretn\u00fa\u0165...","datePublished":"2019-05-04","dateModified":"2024-04-18","author":{"@type":"Person","@id":"https:\/\/www.tess.sk\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.tess.sk\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/046c8368865b87ac6ea06cde0e0a80b91304a43fe31de210702ad59bbd9a1974?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/046c8368865b87ac6ea06cde0e0a80b91304a43fe31de210702ad59bbd9a1974?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"tess.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.tess.sk\/wp-content\/uploads\/img_a307315_w16629_t1571327291.jpg","url":"https:\/\/www.tess.sk\/wp-content\/uploads\/img_a307315_w16629_t1571327291.jpg","height":0,"width":0},"url":"https:\/\/www.tess.sk\/ako-funguju-nastroje-internetovych-vyhladavacov\/","about":["Business"],"wordCount":389,"articleBody":"         Optimaliz\u00e1cia pre vyh\u013ead\u00e1va\u010de seo je d\u00f4le\u017eit\u00e1 z d\u00f4vodu, aby ste sa v internetov\u00fdch vyh\u013ead\u00e1va\u010doch dostali na prv\u00e9 miesta, respekt\u00edve, aby ste sa neocitli na t\u00fdch posledn\u00fdch. pr\u00e1ve tento fakt priamo ovplyv\u0148uje n\u00e1v\u0161tevnos\u0165 v\u00e1\u0161ho webu. Vyh\u013ead\u00e1va\u010de pou\u017e\u00edvaj\u00fa viacero n\u00e1strojov vyh\u013ead\u00e1vania. Pozrieme sa na najd\u00f4le\u017eitej\u0161ie z nich. Fulltextov\u00e9 vyh\u013ead\u00e1vanie  Pod t\u00fdmto pojmom ( niekedy sa m\u00f4\u017eete stretn\u00fa\u0165 aj s n\u00e1zvami ako plnotextov\u00e9, alebo celotextov\u00e9 vyh\u013ead\u00e1vanie) rozumieme internetov\u00e9 vyh\u013ead\u00e1va\u010de, ktor\u00e9 h\u013eadaj\u00fa vami po\u017eadovan\u00e9 inform\u00e1cie, teda zadan\u00e9 slov\u00e1, v celom obsahu webov\u00fdch str\u00e1nok. Nezameriavaj\u00fa sa iba na k\u013e\u00fa\u010dov\u00e9 slov\u00e1, alebo kr\u00e1tkych v\u00fd\u0165ahoch z dokumentu. Na tomto princ\u00edpe funguje i najzn\u00e1mej\u0161\u00ed internetov\u00fd vyh\u013ead\u00e1va\u010d Google. Z tohto d\u00f4vodu, by mali by\u0165 v\u0161etky texty na str\u00e1nkach zmyslupln\u00e9. Nesta\u010d\u00ed iba p\u00edsa\u0165 slov\u00ed\u010dka za seba a medzi nich vs\u00fava\u0165 k\u013e\u00fa\u010dov\u00e9 slov\u00e1.Meta vyh\u013ead\u00e1vanie  V minulosti sa mnoh\u00e9 vyh\u013ead\u00e1va\u010de zameriavali na takzvan\u00e9 meta d\u00e1ta. Na prv\u00e9 po\u010dutie sa m\u00f4\u017ee zda\u0165, \u017ee ide o komplikovan\u00fa vec, pri ktorej potrebujete ovl\u00e1da\u0165 z\u00e1klady programovania, alebo in\u00e9 \u201enezrozumite\u013en\u00e9\u201c z\u00e1le\u017eitosti. V skuto\u010dnosti, v\u0161ak ide o ve\u013emi jednoduch\u00e9 veci, ako s\u00fa napr\u00edklad tagy, nadpisy, popis obsahu a taktie\u017e spom\u00ednan\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1.Katal\u00f3gov\u00e9 vyh\u013ead\u00e1vanie  Svoje str\u00e1nky m\u00f4\u017eete zaregistrova\u0165 aj do niektor\u00fdch internetov\u00fdch katal\u00f3gov, av\u0161ak pozor. Vyberajte si iba tie, v ktor\u00fdch to m\u00e1 zmysel (napr\u00edklad zoznam, Centrum, Atlas, Surf…). V minulosti \u013eudia investovali stovky eur za r\u00f4zne z\u00e1pisy do katal\u00f3gov. Nakoniec v\u0161ak zistili, \u017ee im to \u017eiadnym sp\u00f4sobom nepomohlo, navy\u0161e vyh\u013ead\u00e1va\u010de ako Google, tieto v\u00fdsledky ani neber\u00fa do \u00favahy. Dnes sa dokonca stretnete s t\u00fdm, \u017ee niektor\u00e9 tak\u00e9to spolo\u010dnosti p\u00fdtaj\u00fa peniaze za odstr\u00e1nenie z ich zoznamov. V dne\u0161nej dobe, v\u00e4\u010d\u0161ina vyh\u013ead\u00e1va\u010dov vyu\u017e\u00edva kombinovan\u00e9 vyh\u013ead\u00e1vanie. Ak teda budete pou\u017e\u00edva\u0165 v\u0161etky zo spom\u00ednan\u00fdch n\u00e1strojov, bude to pre v\u00e1s len plusom.                                                                                                                                                                                                                                                                                                                                                                                          4.2\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Ako funguj\u00fa n\u00e1stroje internetov\u00fdch vyh\u013ead\u00e1va\u010dov","item":"https:\/\/www.tess.sk\/ako-funguju-nastroje-internetovych-vyhladavacov\/#breadcrumbitem"}]}]